In marketing they advertise products, often spinning them as something that will make you more beautiful; happier; more desirable; sexier; and younger looking.
Then as a competitor product hits the market, or sales slump and design flaws become evident, original products are tweaked and an updated sales pitch hails the revamped product as ‘new & improved.’ Better than the previous version and better than the competitor.
Their goal is to convince you that you simply can’t live without their product because there’s something lacking in you if you don’t have it. They make you believe if you don’t fit the media’s representation of what people, especially women, should look like you fall short.
Breast implants have sales pitches also.
You may have guessed where I’m going with this …
Breast implants in the 50’s, 60’s, & 70’s had pretty big problems, though women were told they were safe.
Though there was no real public admission of problems, behind the scenes they knew all too well that the devices were failing, so they tweaked the implants and changed the sales pitch.
There has been a long history of problems in the breast implant industry. Decades of device failure, revamped implant models, and new sales pitches … and we’ve bought it all. Hook, line, and sinker. Through the 80’s, 90’s and 2000’s it’s been the same scenario playing out.
The ‘new’ allegedly ‘safe’ implants are actually based on the same 60-70 year old technology as the ‘old’ implants, but some features and the sales pitches have been tweaked.
The breast implants I got in the early 90’s were touted as the ‘latest and greatest’.
Actual catalogue sales pitch for the implants I had:
The SILASTIC II Mammary Implant. High Performance, in a direct comparison with current competitive ‘low bleed’ products. Superior Low Bleed characteristics and Greatly Enhanced Physical Properties.
Independent testing to be the Superior Implant in the marketplace today! SILASTIC II Mammary Implant, High Performance, represents years of research by Dow Corning, the recognized leader in silicone technology, to produce a ‘State of the Art’ mammary implant. The SILASTIC II Mammary Implant, High Performance, is the best product to meet today’s needs!
* Superior Low Bleed Characteristics
* Greatly Enhanced Physical Properties
* Available only from Dow Corning Wright
* High Performance Medical Grade Silicone Elastomer is available only from Dow Corning Wright.
SILASTIC II implants became the object of an international recall on September 13, 1991. In a class action lawsuit it was revealed that Dow Corning had falsified key fabrication data concerning these implants.
Key players in Dow Corning breast implant manufacturing who purposely concealed damning information about their breast implants went on to start new companies that manufacture breast implants. So there is still a very dangerous thread from the early days to current!
Fast forward to 2017 and we see that there is a new sales pitch for the ‘Ideal Implant’. A breast implant touted as the most ideal implant ever. The best of both worlds – the feel of silicone with the safety of saline.
Of course this ‘ideal’ implant was developed because of the failures of the ‘safe new ones that won’t rupture’. I’d laugh if so many millions more women didn’t stand to lose their health from these also.
Multiple baffles are touted as a major selling feature, but in reality it’s just more compartments for mold and bacteria to grow. More ways for women to be used as human guinea pigs. More ways for manufacturers, regulating bodies and doctors to get rich as women become ill.
Silicone breast implants are not safe. Saline breast implants are not safe. PERIOD.
Please don’t fall for this new sales pitch! It all part of the continuing experiment using women as the lab rats.
One thought on “Changing Sales Pitch”
Pingback: Remembering Fallen Angels of Breast Implant Illness SEPTEMBER 25 |